21st June 2012 Male’, Maldives: Sony Bravia TV new line-up 2012 launch organized by Reefside Pvt. Ltd. happened at Traders Hotel, Ballroom from 4:30pm to 6:00pm. Attended by executives from leading companies, business partners and selected guests;  Chief Guest Deputy Mayor Mr. Ahmed Shamah Rasheed of Male City given his statement of support. Mr. Stanley Tan from Sony Singapore and Mr. Ahmed Shahiq the General Manager of Media Net shared their thoughts.

Sony introduced its new Bravia television lineup from flagship HX and entry to mid-level EX. X-Reality and X-Reality Pro engines that Sony calls “Super resolution technology” were explained. The technology that looks at each pixel on the screens and performs an analysis on what was lost in terms of quality in each frame while it was created, and then, try to restore the brilliance that was lost due to the subpar recording device.  This X-Reality Pro Engine is the seventh generation of Sony’s proprietary Digital Reality Creation technology and with the latest version; system can now process HD videos as well as lower-resolution and quality videos giving the true beauty of picture quality. Enhanced Bravia 3D and improved Premium Picture quality was demonstrated along with the new lineup of Sony Bravia Televisions.

Supported by different Media Sectors and personalities, another statement of a successful event launch by Reefside.